“Are there different types of publishing? What is Self Publishing? What are you? Are you a traditional publisher?”
These are just some of the questions we get a lot. So, we figured a blog post about different types of publishing was very overdue. So, to clear up some common questions, here are the different types of publishing that we know of!
A traditional publisher usually only publishes work for free. They do fantastic marketing, add you to all of the necessary wholesalers, provide ISBNs and set up events. Pretty much exactly as Hybrid publishing works. The main differences are:
Royalties are low, the standard rate is between 8-12% of the price the book is sold at. Hybrid is generally 20%. You also get far less control in traditional publishing, your cover is made by the publishers without any huge direction from the author. Traditional publishers also mainly accept work from agents and rarely consider work sent in without one.
Hybrid publishers are pretty much traditional publishers. Work that is not accepted as a free contract but still packed full of potential has a chance to shine. Their authors are split up into traditional contracts (100% free) and contribution when the work is still full of potential but it’s not exactly what they’re looking for– in this circumstance a contract is offered for a select fee (this fee can vary, but it’s usually not extortionate) this usually covers the first stages of production – that being the proofing, designing of your cover, the ISBN, printing costs, review copies and marketing. This marketing includes gathering contacts and contacting them on your behalf, setting up signings for you, looking into advertising, adding books to various databases (wholesalers, bookshops) creating you audiobooks, e-book, videos, banners, bookmarks, hosting giveaways, writing blog posts and various social media work for you. This is what we are. Notice the difference between us and self-publishing/vanity. Also, we and most hybrid publishers have warehouses and do not run off print and demand. We stock books in bulk.
Vanity publishers is a phrase that is thrown around an awful lot at many publishing houses, that simply are not vanity publishers at all. Occasionally we are asked if we are vanity publishers. The short answer to that is simple, no – no we are not.
A vanity publisher works very differently to most publishers. Firstly, they usually charge a very large amount to be published. We’re talking upwards of £5,000. Once you’ve signed, they’ll quickly create you a cover (usually just a very simple design) proof your book once and then print it. They work by print on demand, so only print when they have an order and do not stock any books in a warehouse. They also hardly market their books at all. The quality of the books is usually very poor and they do not put your book on any databases for wholesalers and bookstores. So you’ll have to do all of that yourself. They also rarely provide you with an ISBN, so you’ll also have to find that yourself too.
Usually, you agree with a self-publisher a set amount to do a certain package. These packages could be just creating you a cover and printing your book, some can edit, some also throw in marketing and the really expensive ones create you your own website along with putting your book on a database. The downside to self-publishers is they are usually printed on-demand, which means the book will likely be very expensive to buy, which can be off-putting to customers.
So, that’s the difference in publishing. You can also just self publish as an E-Book with the kindle (amazon) and there are other variations within these categories. It’s rare to find any two publishers that are the same.