Can Publishers Ever Guarantee Sales?

We are often asked by new authors if a publishing house can ever guarantee sales. The short answer is no. The main goal of a publishing house is to sell books, so naturally they will put steps in to place to encourage sales. As much as publishers would like every book to go on to sell very well, unfortunately this does not always happen.

As well as sales, other factors can not always be guaranteed:


  • Not all bookshops will choose to stock the book; this is usually a matter of shelf space, if they think the book will sell well in their shop, and if the genre is something they are looking for.


  • Book reviewers giving a high rating – as much as authors and publishers alike would love every book to get a 5 star review, this does not always happen. Also, book reviewers will not always say yes to reviewing every book.


So what can authors do to assist publishing houses in selling their book? Social media, social media, social media! If an unknown author does not have active socials, it is unlikely that a new book will sell. We would also recommend taking a look at our other articles on Author Hub to help, as we have specialised content geared towards helping you market your book!

29 Mar 2022