eBooks are a great way to read on the go nowadays – Kindles are becoming popular for a lot of avid readers. Some authors choose to just publish their work as an eBook, but many prefer to also publish a paperback.

When you’re with a publishing house, they usually create an eBook for you, regardless of the sort of book you have published with them. An eBook is made within six months after the publication of your paperback.

Not only are eBooks a great asset to books, there are also new promotional tools on Kindle, fantastic for giving books an extra boost:

Kindle Unlimited

Kindle Unlimited is automatically added to all Kindles, and is essentially the Netflix of book promo. It’s a subscription service where you can read as many eBooks as you like, and keep them for as long as you want. Rather than a specific amount of profit per eBook, royalties are worked out based on pages read.

Free Kindle deal

A free Kindle deal makes your eBook free for a certain amount of time – usually between 3-7 days. While your book is offered for free, it will have a sales rank in the Free list. No royalties are offered; the idea is to have as many people as possible read your book and hopefully leave reviews – which are essential to new books doing well.

Kindle Countdown deal

A Kindle Countdown deal works in a similar way to the above free deal, only there is a price; instead of making the book free, it reduces the price for a set amount of time (usually under seven days). There are royalties with this promotion, but they will be smaller than when the eBook is at full price.