A Brief Guide to Facebook for Authors

In the final instalment of our social media series, we’re going to take a look at Facebook, and how to use it as an author.

Facebook may not quite have the same sway as TikTok or Instagram, but it’s still very much a key player in the online world, and setting up a business profile will certainly help more than hinder. So, let’s get into how you can use the platform as an author.


#1: Business profile, not personal profile

Sometimes, people will try to advertise themselves through their personal Facebook profiles. It should go without saying, but this almost never yields the results people are looking for. Whilst it’s not completely unheard of for a post on a personal Facebook page to go viral, it’s few and far between these days. If you are looking to reach a wider audience than your aunt and cousin, you may want to set up a business profile. This is very easy to do, and can be done quickly by anyone with a Facebook account. Having a business page means you can target specific demographics, and dedicate an entire page to posting about your book, any events/signings you are attending etc. without irritating people you went to school with and hopefully reaching a new audience.

#2: Join Facebook Groups

One thing you can use your personal profile for on Facebook is joining Facebook groups. Facebook groups are exactly what they seem- online groups where people can congregate to share a mutual love of popular media, share memes, sell things, or self-promote! There are plenty of writer Facebook groups out there that are great for this, and we would absolutely advise taking advantage of this!

#3: Use the Scheduling Tool

One great aspect of Facebook business profiles is the scheduling tool. Don’t have time to sit at home making content? Make it in bulk and schedule it for later! This way, you can automate several day’s worth of content!

#4: Link your Facebook and Instagram Profiles

In this brave new world we live in today, Facebook owns Instagram. A lot of people aren’t so keen on this, but one good thing that it brings about (for business owners at least) is that the two sites are linked. You can use Facebook’s scheduling tool to schedule posts for your Instagram, and you can monitor DMs and comments across both platforms.

01 Sep 2023