Sending out review copies to interested reviewers is an important part of publicity. But how does it work, and what can the author do to assist?
Your publisher contacts reviewers monthly with a list of new releases, from these, the reviewer and book blogger will pick out which titles they are interested in (it’s important to remember that the publisher cannot send out review copies unless a reviewer has agreed.)
If they choose your book, your book will be sent, then in a few weeks/months, a review will be passed to us and posted online on Goodreads or their own website/blog.
This review may be good or bad – reviewers are impartial and honest. Some books are just not everyone’s cup of tea, so do not be too offended if the reviews are not all 5 stars.
Regardless, not every book gets reviews, it all depends if reviewers show an interest in the book, which is why it is so important to have:
- An eye-catching and modern cover
- A good blurb that reflects the book in a short and sweet way
- A genre that bloggers will be likely to review (most bloggers will not review poetry, autobiographies and other non-fiction genres, there are some, but they are far harder to find. Popular genres reviewers choose are young adult fiction, fantasy and thrillers.)
What can the author do to encourage reviews?
- Encourage friends and family who have read your book to honestly review it on Amazon and Goodreads
- Ask your local bookstores and libraries to stock your book
- Keep an eye on local events that you could be featured in